Understanding the meaning of low airfare and satisfaction among leisure air travellers using Malaysian low-cost airlines
Jennifer Kim Lian Chan
| Year of publication: |
2014
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|---|---|
| Authors: | Chan, Jennifer Kim Lian |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 3, p. 211-223
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| Subject: | Low airfare | Malaysian low-cost airlines | price promotion | satisfaction with low-cost airlines | Niedrigpreisstrategie | Low-cost strategy | Fluggesellschaft | Airline | Malaysia | Preismanagement | Pricing strategy | Kundenzufriedenheit | Customer satisfaction | Passagierluftverkehr | Air passenger transport | Zufriedenheit | Satisfaction | Flugpreis | Airfare |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010390885