Understanding the mechanism and determinants of compromise effects
| Year of publication: |
2005
|
|---|---|
| Authors: | Sheng, Shibin ; Parker, Andrew M. ; Nakamoto, Kent |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 22.2005, 7, p. 591
|