Understanding the metrosexual and spornosexual as a segment for retailers
Vincent Wayne Mitchell and Amar Lodhia
| Year of publication: |
2017
|
|---|---|
| Authors: | Mitchell, Vincent-Wayne ; Lodhia, Amar |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 4, p. 349-365
|
| Subject: | UK | Structural equation model | Survey | Consumer lifestyle | Metrosexuality | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Einzelhandel | Retail trade | Großbritannien | United Kingdom | Marktforschung | Market research | Zielgruppe | Target group | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-05-2016-0080 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011640144