Understanding the mobile consumer
| Year of publication: |
2004
|
|---|---|
| Authors: | Coursaris, Constantinos ; Hassanein, Khaled ; Head, Milena |
| Published in: |
Wireless communications and mobile commerce. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-184-4. - 2004, p. 132-165
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Mobiltelefon | Mobile phone |
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