Understanding the omnichannel customer journey : the effect of online and offline channel interactivity on consumer value co-creation behavior
Xingwen Cui, Qinghong Xie, Jing Zhu, Mahmud Akhter Shareef, M. Awais Shakir Goraya, Muhammad Shakaib Akram
| Year of publication: |
2022
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|---|---|
| Authors: | Cui, Xingwen ; Xie, Qinghong ; Zhu, Jing ; Shareef, Mahmud Akhter ; Goraya, M. Awais Shakir ; Akram, Muhammad Shakaib |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-10
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| Subject: | Brand involvement | Channel interactivity | Cross-channel consistency | Value co-creation behavior | Kundenintegration | Customer integration | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102869 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169537