Understanding the optimal strategy of carbon labelled product advertising delivery : a dynamic differential equation analysis
Yifeng Peng, Xiangyang Tao, Jingke Hong, Lulu Sun, Xin Yuan
| Year of publication: |
2024
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| Authors: | Peng, Yifeng ; Tao, Xiangyang ; Hong, Jingke ; Sun, Lulu ; Yuan, Xin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 81.2024, Art.-No. 103950, p. 1-16
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| Subject: | Advertising intensity | Carbon labelled products | Differential dynamics | Vidale-wolfe model | Treibhausgas-Emissionen | Greenhouse gas emissions | Werbung | Advertising | Theorie | Theory | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Umweltzeichen | Eco-label | Warenkennzeichnung | Product labelling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103950 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015116837