Understanding the origin and evolution of affinity as a multidisciplinary concept : a conceptual approach to consumer affinity
M. Mar Serrano-Arcos, Raquel Sánchez-Fernández, Juan Carlos Pérez-Mesa, Petra Riefler
| Year of publication: |
2022
|
|---|---|
| Authors: | Serrano-Arcos, M. Mar ; Sánchez-Fernández, Raquel ; Pérez-Mesa, Juan Carlos ; Riefler, Petra |
| Subject: | consumer affinity | emotional feelings | foreign products | international marketing | positive consumer dispositions | PRISMA | systematic review | Konsumentenverhalten | Consumer behaviour | Emotion | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21718 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013465151