Understanding the origin and evolution of affinity as a multidisciplinary concept : a conceptual approach to consumer affinity
Year of publication: |
2022
|
---|---|
Authors: | Serrano-Arcos, M. Mar ; Sánchez-Fernández, Raquel ; Pérez-Mesa, Juan Carlos ; Riefler, Petra |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 11, p. 2130-2152
|
Subject: | consumer affinity | emotional feelings | foreign products | international marketing | positive consumer dispositions | PRISMA | systematic review | Konsumentenverhalten | Consumer behaviour | Emotion | Internationales Marketing | International marketing |
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