Understanding the process of a new product category from birth to maturity in the restaurant market : a knowledge evolution perspective
Year of publication: |
2024
|
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Authors: | Rao, Yong ; Fang, Meijia ; Liu, Chao ; Xu, Xinying |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 36.2024, 7, p. 2290-2310
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Subject: | Category innovation | Category maturation | Category-related knowledge construction | New restaurant category | Shared knowledge | Gastronomie | Restaurant industry | Wissensmanagement | Knowledge management | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Wissenstransfer | Knowledge transfer | Innovation | Wissen | Knowledge | Innovationsmanagement | Innovation management |
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