Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage
Year of publication: |
2023
|
---|---|
Authors: | Hahm, Jeongbeom ; Choi, Heedong ; Matsuoka, Hirotaka ; Kim, Jiyoung ; Byon, Kevin K. |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 2, p. 333-358
|
Subject: | Health and fitness functions | Knowledge acquisition | Physical activity | PLS-SEM | TAM | Wrist-worn wearables | Gesundheit | Health | Sport | Sports | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Gesundheitsvorsorge | Preventive care | Fitness-Wirtschaft | Fitness industry |
-
Panattil, Sebastian Joy, (2022)
-
Physical activity and health outcomes : evidence from Canada
Humphreys, Brad R., (2014)
-
Breslin, Gavin, (2013)
- More ...
-
The effect of sponsorship purpose articulation on fit : moderating role of mission overlap
Kang, Tae-Ahn, (2020)
-
James, Jeffrey D., (2009)
-
How does spectator marketing in women's leagues differ from that in men’s leagues?
Adachi, Natsumi, (2022)
- More ...