Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.

Gomaa Agag, Yasser Moustafa Shehawy, Ahmed Almoraish, Riyad Eid, Houyem Chaib Lababdi, Thouraya Gherissi Labben, Said Shabban Abdo

Year of publication:	2024
Authors:	Agag, Gomaa ; Shehawy, Yasser Moustafa ; Almoraish, Ahmed ; Eid, Riyad ; Chaib Lababdi, Houyem ; Labben, Thouraya Gherissi ; Abdo, Said Shabban
Subject:	Customer agility \| Customer satisfaction \| Data-driven culture \| Market turbulence \| Marketing analytics use \| Kundenzufriedenheit \| Marketingmanagement \| Marketing management \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| IT-gestütztes Marketing \| Computer-assisted marketing \| Marketing \| Marktforschung \| Market research

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1016/j.jretconser.2023.103663 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014462263

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