Understanding the role of purchasing predictors in the consumer's preferences for PDO labelled honey
Giuseppe Di Vita, Liam Pippinato, Simone Blanc, Raffaele Zanchini, Angela Mosso, and Filippo Brun
| Year of publication: |
2021
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|---|---|
| Authors: | Di Vita, Giuseppe ; Pippinato, Liam ; Blanc, Simone ; Zanchini, Raffaele ; Mosso, Angela ; Brun, Filippo |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 27.2021, 1, p. 42-56
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| Subject: | Consumer intention to purchase | honey | logistic regression | PDO | quality certification | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Honig | Honey | Kaufentscheidung | Purchase decision | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2021.1884161 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012440342