Understanding the role of streamers in livestreaming commerce : a vocal-visual perspective
Wei Gao, Ning Jiang and Feng Gu
| Year of publication: |
2023
|
|---|---|
| Authors: | Gao, Wei ; Jiang, Ning ; Gu, Feng |
| Subject: | customer engagement | facial attractiveness | livestreaming commerce | speech rate | unstructured data |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/23270012.2023.2212380 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319511