Understanding the service infusion process as a business model reconfiguration
Sebastian Forkmann, Carla Ramos, Stephan C. Henneberg, Peter Naudé
| Year of publication: |
January 2017
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|---|---|
| Authors: | Forkmann, Sebastian ; Ramos, Carla ; Henneberg, Stephan ; Naudé, Peter |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 60.2017, p. 151-166
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| Subject: | Service infusion | Service defusion | Business model reconfiguration | Process perspective | Knowledge conversion mechanisms | USA | United States | Dienstleistungsqualität | Service quality | Wissensmanagement | Knowledge management | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.05.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011672084