Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Muhammad Naeem, Wilson Ozuem
| Year of publication: |
2021
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|---|---|
| Authors: | Naeem, Muhammad ; Ozuem, Wilson |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 5, p. 510-525
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| Subject: | Social media platforms (SMPs) | Social consumer fashion brand engagement (SCFBE) | Social passion | Brand relevance | Fashion brands | Social Web | Social web | Mode | Fashion | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Online-Marketing | Internet marketing | Bekleidungsindustrie | Clothing industry | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-021-00239-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012601209