Understanding the trade-off between familiarity and newness in product innovation
Muammer Ozer, Jacky W. Tang
| Year of publication: |
2019
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|---|---|
| Authors: | Ozer, Muammer ; Tang, Jacky W. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 77.2019, p. 116-128
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| Subject: | Familiarity | Innovation | Market knowledge | Newness | Technological knowledge | Performance | Produktentwicklung | New product development | Wissensmanagement | Knowledge management | Wissen | Knowledge | Wissenstransfer | Knowledge transfer | Technischer Fortschritt | Technological change | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.11.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012004188