Understanding the value of customer data
Andy Green
| Year of publication: |
2012
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|---|---|
| Authors: | Green, Andy |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 13.2011/12, 3, p. 221-233
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| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundendaten | Customer data |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009490036