Understanding the Value of Delayed Discounts in Retail Rewards Programs
| Year of publication: |
2020
|
|---|---|
| Authors: | Jalili, Monire ; Pangburn, Michael S. |
| Published in: |
Decision Sciences. - Wiley, ISSN 1540-5915, ZDB-ID 2066218-X. - Vol. 52.2020, 4 (28.07.), p. 952-985
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/deci.12474 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012634660