Understanding the WOM behaviour of e-service users : an empirical study in online travel services
Hongxiu Li and Reima Suomi
| Year of publication: |
2016
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|---|---|
| Authors: | Li, Hongxiu ; Suomi, Reima |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 16.2016, 3, p. 221-235
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| Subject: | word of mouth | WOM | ECT | satisfaction | trust | e-service | online travel services | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Reisevermittler | Travel agency | Online-Handel | Online retailing | Digitale Dienste | Web-based service | Vertrauen | Confidence | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654293