Understanding user-generated content and customer engagement on Facebook business pages
Mochen Yang, Yuqing Ren, Gediminas Adomavicius
| Year of publication: |
2019
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|---|---|
| Authors: | Yang, Mochen ; Ren, Yuqing ; Adomavicius, Gediminas |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 3, p. 839-855
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| Subject: | social media | user-generated content | word-of-mouth | customer engagement | Facebook | Social Web | Social web | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2019.0834 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012118893