Understanding user's acceptance of social shopping websites : effects of social comparison and trust
Jia Shen
| Year of publication: |
2012
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|---|---|
| Authors: | Shen, Jia |
| Published in: |
Enterprise information systems : 13th international conference, ICEIS 2011 ; Beijing, China, June 8 - 11, 2011 ; revised selected papers. - Berlin : Springer, ISBN 978-3-642-29957-5. - 2012, p. 365-373
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| Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Website | Vertrauen | Confidence | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009547418