Understanding users' dynamic behavior in a free trial of IT services : a three-stage model
Weiling Jiao, Hao Chen, Yufei Yuan
| Year of publication: |
2020
|
|---|---|
| Authors: | Jiao, Weiling ; Chen, Hao ; Yuan, Yufei |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 6, p. 1-14
|
| Subject: | Free trial | IT services | Learning motivation theory | Reference-dependent theory | Three-stage model | User behavior dynamics | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2019.103238 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293436