Understanding value creation through digital and in-person communication in solution selling process
Year of publication: |
2022
|
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Authors: | Julkunen, Saara ; Koponen, Jonna ; Nickell, David |
Published in: |
Nordic journal of business : NJB. - Aalto, ISSN 2342-9011, ZDB-ID 2826192-6. - Vol. 71.2022, 1, p. 5-25
|
Subject: | B2B sales relationships | Value Creation | Digital communication | In-person communication | B2B solution selling process | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Kommunikation | Communication | Interne Kommunikation | Internal communication | Digitalisierung | Digitization |
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