Une histoire du marketing : discipliner l'économie de marché
Franck Cochoy
| Year of publication: |
1999
|
|---|---|
| Authors: | Cochoy, Franck |
| Publisher: |
Paris : La Découverte |
| Subject: | Marketing | Geschichte |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 391 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 2-7071-2925-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004028543