Unilever (B)

Jan-Kees Vis, a staff worker in the middle echelons of the company, attempts to integrate sustainable development into existing environmental policy in hopes of providing a plan of action for achieving sustainability. Once the new policy is adopted, the case leaves the student to decide how the company should begin fulfilling its commitments. The B case continues the story of Vis's attempts to integrate sustainable development into Unilever's existing environmental policy in hopes of providing a plan of action for achieving sustainability, and describes how the company begins to fulfill its commitments. See also the A, C, and D cases (UVA-E-0153, UVA-E-0155, and UVA-E-0156) and amp;quot;Unilever: Corporate Venturing and Environmental Sustainability (A)amp;quot; (UVA-E-0152)