Unique consumption : the impact of busy mindset on preference for angular versus circular shapes
Zhaoyang Sun, Haiyang Zhou and Tianchen Yang, Kun Wang and Yubo Hou
| Year of publication: |
2024
|
|---|---|
| Authors: | Sun, Zhaoyang ; Zhou, Haiyang ; Yang, Tianchen ; Wang, Kun ; Hou, Yubo |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 3, p. 357-369
|
| Subject: | Angular | Brand logo | Busy mindset | Circular | Need for uniqueness | Product scarcity | Product shape | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produktgestaltung | Product design | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-02-2023-4366 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015164671