United we brand : how to create a cohesive brand that's seen, heard, and remembered
Mike Moser
| Year of publication: |
2003
|
|---|---|
| Authors: | Moser, Mike |
| Publisher: |
Boston, Mass. : Harvard Business School |
| Subject: | Brand name products | Markenartikel | Werbung | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 165 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-57851-798-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004727775