Unleashing the digital building bricks
Michel Muschkiet, Tobias Wulfert, Robert Woroch, Gero Strobel, Leonardo Banh
| Year of publication: |
2023
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|---|---|
| Authors: | Muschkiet, Michel ; Wulfert, Tobias ; Woroch, Robert ; Strobel, Gero ; Banh, Leonardo |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 33.2023, 1, Art.-No. 51, p. 1-22
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| Subject: | Customer experience | Retail | Service design | Smart service | Taxonomy | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Dienstleistungsinnovation | Service innovation | Kundenservice | Customer service |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-023-00666-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014374892