Unlimited testing : let's test your emails with AI
Nguyen Nguyen, Joseph Johnson, Michael Tsiros
| Year of publication: |
2024
|
|---|---|
| Authors: | Nguyen Nguyen ; Johnson, Joseph ; Tsiros, Michael |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 2, p. 419-439
|
| Subject: | deep learning | email marketing | emotion detection | machine learning | NLP | text mining | Künstliche Intelligenz | Artificial intelligence | Emotion | E-Mail | E-mail | Data Mining | Data mining | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2021.0126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529230