Unlocking playful dimensions : developing and validating a scale for assessing video game-related hedonic experiences
Year of publication: |
2025
|
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Authors: | Abbasi, Amir Zaib ; Ding Hooi Ting ; Hlavacs, Helmut ; Wilson, Bradley ; Albashrawi, Mousa ; Dwivedi, Yogesh K. |
Published in: |
Journal of innovation & knowledge : JIK. - Amsterdam : Elsevier, ISSN 2444-569X, ZDB-ID 2885454-8. - Vol. 10.2025, 4, Art.-No. 100753, p. 1-16
|
Subject: | Hedonic product | Hedonic theory | PCE | Scale development | Theory of reasoned action | Video game | Hedonischer Preisindex | Hedonic price index | Konsumentenverhalten | Consumer behaviour | Computerspiel | Verbrauchereinstellung | Consumer attitudes | Messung | Measurement |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.jik.2025.100753 [DOI] |
Classification: | M31 - Marketing ; M15 - IT Management ; M10 - Business Administration. General ; C83 - Survey Methods; Sampling Methods |
Source: | ECONIS - Online Catalogue of the ZBW |
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