Unlocking the advantages of differential pricing : a two-period model integrating consumer identifiable information and advertising effort
Mingbao Cheng, Shuo Wu, Jingling Zhang, Xiuli Yu
| Year of publication: |
2024
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|---|---|
| Authors: | Cheng, Mingbao ; Wu, Shuo ; Zhang, Jingling ; Yu, Xiuli |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 2, p. 1119-1133
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| Subject: | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014476547