Unlocking the potential of AI : enhancing consumer engagement in the beauty and cosmetic product purchases
Debarun Chakraborty, Aruna Polisetty, Sowmya G, Nripendra P. Rana, Sangeeta Khorana
| Year of publication: |
2024
|
|---|---|
| Authors: | Chakraborty, Debarun ; Polisetty, Aruna ; Sowmya G ; Rana, Nripendra P. ; Khorana, Sangeeta |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 79.2024, Art.-No. 103842, p. 1-15
|
| Subject: | Artificial intelligence | Augmented reality | Beauty and cosmetic industries | Virtual reality | Virtuelle Realität | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Kosmetik | Cosmetics | Kosmetikindustrie | Cosmetics industry | Ästhetik | Aesthetics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103842 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015098706