Unlocking the potential of CSR : an explanatory model to determine the strategic character of CSR activities
Gerardo Mochales, Javier Blanch
Year of publication: |
2022
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Authors: | Mochales, Gerardo ; Blanch, Javier |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 140.2022, p. 310-323
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Subject: | Brand equity and communication strategies | Business opportunities | Corporate performance | CSR strategies | Stakeholders | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Öffentlichkeitsarbeit | Public relations | Markenimage | Brand image |
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