Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
J. Andrew Petersen, V. Kumar, Yolanda Polo, F. Javier Sese
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Petersen, J. Andrew ; Kumar, V. ; Polo-Redondo, Yolanda ; Sesé, F. Javier |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 5, p. 813-836
|
| Subject: | Customer mindset metrics | Satisfaction | Service quality | Loyalty intentions | Customer behavior | Customer profitability | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-017-0554-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011924769