Unlocking the power of peer influence : strategies for bridging the adoption chasm in new product diffusion
Zhihui Li, Yuanyuan Jiao, Yangyang Cheng, Zhifeng Shen, Mi Zhou
| Year of publication: |
2025
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| Authors: | Li, Zhihui ; Jiao, Yuanyuan ; Cheng, Yangyang ; Shen, Zhifeng ; Zhou, Mi |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 46.2025, 1, p. 361-377
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| Subject: | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4379 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015163749