Unlocking the value from car data : a taxonomy and archetypes of connected car business models
Year of publication: |
2024
|
---|---|
Authors: | Sterk, Felix ; Stocker, Alexander ; Heinz, Daniel ; Weinhardt, Christof |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 34.2024, 1, Art.-No. 13, p. 1-24
|
Subject: | Archetypes | Business models | Cluster analysis | Connected cars | Data monetization | Taxonomy | Geschäftsmodell | Business model | Clusteranalyse | Kraftfahrzeug | Motor vehicle | Klassifikation | Classification | Kfz-Industrie | Automotive industry | Betriebliche Wertschöpfung | Value creation |
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