Unmasking the ambushers: conceptual framework and empirical evidence
| Year of publication: |
2012
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|---|---|
| Authors: | Mazodier, Marc ; Quester, Pascale ; Chandon, Jean-Louis |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 1 (10.2.), p. 192-215
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