Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis
Lars Brand, Matthias Anderski, Tim Ströbel
| Year of publication: |
2025
|
|---|---|
| Authors: | Brand, Lars ; Anderski, Matthias ; Ströbel, Tim |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 32.2025, 2, p. 150-165
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| Subject: | Brand co-creation | Brand co-creation performances | Brand identity | Brand meaning | Markenführung | Brand management | Kundenintegration | Customer integration | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-024-00374-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015330590