Unpacking Micro-Influence within the Australian Creative Sectors : A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers

by Lisa Harrison

Chapter 1: Introduction -- Chapter 2: Methodology -- Chapter 3: Literature Review -- Chapter 4: Understanding Micro-influencer Networks -- Chapter 5: Personal Attributes of Micro-Influencers -- Chapter 6: Content that Influences -- Chapter 7: Strategies for Attaining and Maintaining Micro-influence -- Chapter 8: Outcomes Generated -- Chapter 9: Professional Development Pathway -- Chapter 10: Conclusion and Future Outlook.

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Year of publication:	2024
Authors:	Harrison, Lisa
Publisher:	2024.: Singapore : Springer Nature Singapore 2024.: Singapore : Imprint: Palgrave Macmillan
Subject:	Micro-influence \| Social Media \| Personal Branding \| Creative Practitioners \| Professional Communication \| Professional Development \| Online Community \| Micro-course \| Digital Identity \| Creator Economy \| Social Web \| Social web \| Markenführung \| Brand management \| Kreativität \| Creativity \| Persönlichkeitspsychologie \| Personality psychology \| Qualifikation \| Occupational qualification \| Markenimage \| Brand image \| Kreativsektor \| Creative industries

Extent:	1 Online-Ressource (XXV, 213 p. 7 illus., 6 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-981-97-5914-9 ; 978-981-97-5913-2 ; 978-981-97-5915-6 ; 978-981-97-5916-3
Other identifiers:	10.1007/978-981-97-5914-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015072143