Unpacking mobile website aesthetics and its effect : a case of m-commerce website offering search and experience goods
Sheng-Wei Lin, Louis Yi-Shih Lo, and Yi-Jhen Chen
| Year of publication: |
2025
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|---|---|
| Authors: | Lin, Sheng-Wei ; Lo, Louis Yi-Shih ; Chen, Yi-Jhen |
| Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 35.2025, 1, p. 1-32
|
| Subject: | Mobile aesthetics | perceived usability | mood | product type | S-O-R mode | Website | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Benutzerfreundlichkeit | Usability | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Erfahrungsgüter | Experience goods | Werbewirkung | Advertising effects | Produktgestaltung | Product design |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10919392.2024.2398882 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015326162