Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Alice Audrezet and Béatrice Parguel
| Year of publication: |
2023
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| Authors: | Audrezet, Alice ; Parguel, Béatrice |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 13/14, p. 1302-1330
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| Subject: | fashion | Gender, race and sub-culture | Religion | retailing | segmentation, positioning and targeting | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Geschlecht | Gender | Textilhandel | Textile distribution | Marktsegmentierung | Market segmentation | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Ethnische Gruppe | Ethnic group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2023.2217821 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014427187