Unpacking the impact of AI vs. human-generated review summary on hotel booking intentions
Year of publication: |
2025
|
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Authors: | Jia, Shizhen ; Chi, Oscar Hengxuan ; Chi, Christina G. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 126.2025, Art.-No. 104030, p. 1-13
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Subject: | Elaboration Likelihood Model | Generative AI | Hotel booking | Online customer reviews | Trust | Hotellerie | Hotel industry | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Personalisierung | Personalization |
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