Unperplexing the nexus between e-commerce website assistance and online brand advocacy : roles of self-presentation and hedonic value
Islam Elgammal, Kareem M. Selem, Mukaram Ali Khan, and Muhammad Haroon Shoukat
| Year of publication: |
2025
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|---|---|
| Authors: | Elgammal, Islam ; Selem, Kareem M. ; Khan, Mukaram Ali ; Shoukat, Muhammad Haroon |
| Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 35.2025, 1, p. 33-50
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| Subject: | brand assistance | e-commerce websites | hedonic value | online advocacy | self-presentation | social exchange theory | Electronic Commerce | E-commerce | Website | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Web | Social web | Hedonischer Preisindex | Hedonic price index | Markenartikel | Brand | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10919392.2024.2398884 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015326197