Unravelling relational dynamics between experiential value and customer engagement : does customer gender matter?
Aaleya Rasool, Jamid Ul Islam and Farooq Ahmad Shah
| Year of publication: |
2025
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|---|---|
| Authors: | Rasool, Aaleya ; Ul Islam, Jamid ; Shah, Farooq Ahmad |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 31.2025, 6, p. 634-661
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| Subject: | customer engagement | Experiential value | gender | revisit intention | willingness to pay premium price | Beziehungsmarketing | Relationship marketing | Zahlungsbereitschaftsanalyse | Willingness to pay | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2023.2261946 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015552414