Unrestricted tobacco marketing prompts young adults to smoke in an emerging market : a study of emotional responses
Thi Bach Yen Tran, Ninh Nguyen, Steven Greenland and Muhammad Abid Saleem
| Year of publication: |
2024
|
|---|---|
| Authors: | Thi Bach Yen Tran ; Nguyen, Ninh ; Greenland, Steven ; Saleem, Muhammad Abid |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 5, p. 575-589
|
| Subject: | emerging markets | irresponsible marketing | pleasure-arousal-dominance | Tobacco marketing exposure | tobacco regulations | young smokers | Rauchen | Smoking | Schwellenländer | Emerging economies | Jugendliche | Youth | Tabakwaren | Tobacco product | Tabakindustrie | Tobacco industry | Markt | Market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2023.2268667 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553341