Unsupervised KDD to creatively support managers' decision making with fuzzy association rules : a distribution channel application
Albert Orriols-Puig; Francisco J. Martínez-López; Jorge Casillas; Nick Lee
| Year of publication: |
2013
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|---|---|
| Authors: | Orriols-Puig, Albert ; Martínez-López, Francisco J. ; Casillas, Jorge ; Lee, Nick |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 4, p. 532-543
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| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining | Fuzzy-Set-Theorie | Fuzzy sets | Evolutionärer Algorithmus | Evolutionary algorithm | Vertriebsweg | Distribution channel |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009777573