Unveiling the optimal configuration of impulsive buying behavior using fuzzy set qualitative comparative analysis and multi-criteria decision approach
Alhamzah Alnoor, Sammar Abbas, Khai Wah Khaw, Yousif Raad Muhsen, XinYing Chew
| Year of publication: |
2024
|
|---|---|
| Authors: | Alnoor, Alhamzah ; Abbas, Sammar ; Khaw Khai Wah ; Chew, XinYing |
| Subject: | Behavioral inertia | fsQCA | Impulsive buying | Influencer marketing | Source credibility theory | Konsumentenverhalten | Consumer behaviour | Fuzzy-Set-Theorie | Fuzzy sets | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125190