Unveiling the cost of free : how an ad-sponsored model affects serialized digital content creation
Kaiyu Zhang, Qili Wang, Liangfei Qiu, Nan Wang
| Year of publication: |
2025
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|---|---|
| Authors: | Zhang, Kaiyu ; Wang, Qili ; Qiu, Liangfei ; Wang, Nan |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 36.2025, 2, p. 962-982
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| Subject: | ad-sponsored content | business model | serialized digital content | sunk cost | web novel | Geschäftsmodell | Business model | Digitale Güter | Digital goods | Electronic Commerce | E-commerce | Social Web | Social web | Content Management | Content management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2023.0263 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015436847