Unveiling the latent consumer values from art-infused products : a qualitative approach
Mansi Gupta and Rakesh Mohan Joshi
| Year of publication: |
2023
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|---|---|
| Authors: | Gupta, Mansi ; Joshi, Rakesh Mohan |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 14.2023, 2, p. 173-186
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| Subject: | Art infusion | hedonic value | mean end chain theory | utilitarian value | value | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Soziale Werte | Social values | Kundenwert | Customer value | Hedonischer Preisindex | Hedonic price index |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2022.2155682 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290796