Unveiling the power of supplier-country image on B2B customers' perceptions : beyond the product's beauty
Cátia Fernandes Crespo, Nuno Fernandes Crespo, Susana C. Silva
| Year of publication: |
2025
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|---|---|
| Authors: | Crespo, Cátia Fernandes ; Crespo, Nuno ; Silva, Susana C. |
| Published in: |
International business review. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 2012947-6. - Vol. 34.2025, 3, Art.-No. 102388, p. 1-16
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| Subject: | Commitment | Perceived product quality | Relationship quality | Satisfaction | Supplier-country image | Trust | Produktqualität | Product quality | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | B-to-B-Marketing | Business-to-business marketing | Markenimage | Brand image | Wahrnehmung | Perception | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2025.102388 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015440297