Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
Nicolas Glady; Aurélie Lemmens; Christophe Croux
| Year of publication: |
2015
|
|---|---|
| Authors: | Glady, Nicolas ; Lemmens, Aurélie ; Croux, Christophe |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 1, p. 78-93
|
| Subject: | Correlation | Copula | Customer lifetime value | Customer portfolio management | Pareto/NBD model | Volatility of cash flows | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Portfolio-Management | Portfolio selection | Volatilität | Volatility | Korrelation | Theorie | Theory | Cash Flow | Cash flow |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010517010